Monday, March 31, 2014

Scooter Learns to Cook Oysters in New Orleans

This is one of the delicious dishes I had during my trip to New Orleans for the Isidore Newman school reunion. Jane Casbarian, owner of Arnaud's Restaurant, threw a classy reunion party and we all had so much fun. Jane showed Scooter, Boots, and me how to make Oysters Bienville from her Arnaud's cookbook. Here's the recipe!

Oysters Bienville
Serves 8 to 10

            1 tablespoon vegetable oil
            2/3 cup finely chopped white mushrooms
            4 tablespoons (2 ounces, ½ stick) unsalted butter
            1-1/2 teaspoons very finely chopped garlic
            4 large shallots, finely chopped
            ½ lb cooked shrimp, finely diced
            1 tablespoon all-purpose flour
            ½ cup brandy
            ½ cup heavy cream
            1 teaspoon ground white pepper
            6 tablespoons grated Romano cheese
            4 tablespoons dry breadcrumbs
            ¼ cup finely chopped flat-leaf parsley
            1 teaspoon Kosher or sea salt
            Freshly ground black pepper
            ½ teaspoon Cayenne pepper
            2 dozen plump, salty, oysters, freshly shucked and the flat sides of the shells reserved
            About 2 lbs rock salt (optional)
            Lemon wedges wrapped in muslin sleeves, for serving

In a large, heavy saucepan, warm the vegetable oil and sauté the chopped mushrooms for about 4 minutes, stirring. Remove from the pan with a slotted spoon, press with another spoon to remove excess liquid and set aside. In the same pan, melt the butter over low heat and sauté the garlic and shallots for about 3 minutes, stirring frequently, until softened.

Add the diced shrimp and stir to mix, then sprinkle evenly with the flour. Stir together, add the reserved mushrooms and increase heat to medium.

Stirring constantly, deglaze the pan with the brandy. Stir in the cream and cook for 2 to 3 minutes, until smooth. Stir in the Romano, dry breadcrumbs, parsley, salt, a touch of black pepper and the Cayenne to a soft moundable consistency. Add a small amount of milk if the mixture is too thick.

Remove the pan from the heat and transfer the mixture to a glass or ceramic bowl. Cool to room temperature, then refrigerate for about 1-1/2 hours, or until thoroughly chilled.

Preheat the oven to 400 degrees. Wash the oyster shells well and pat dry. Drain the oysters and place one in each of the 24 shells, or use two smaller oysters per shell if necessary.

Place the shells in a large, heavy roasting pan lined with a ½-inch layer of rock salt, or place six filled oyster shells in each of four pie pans lined with salt (the salt keeps the shells upright during cooking and stops the delicious juices from escaping).

Top each oyster with on generous tablespoon of the Bienville mix and bake for 15 to 18 minutes, or until nicely browned.

Garnish with a wrapped lemon wedge and serve immediately.

Friday, March 14, 2014

Going Public: Scooter Discovers Asheville Chef Cecilia Marchesini


 Scooter Cooks at Cecilia’s Kitchen

If you’ve been following this blog, you know that Scooter is quite human in his basic desires. Like all people, he and his pal Boots have simple needs: food, shelter and love. They dream of ways to get adopted so that a forever family may provide for their wellbeing. These essential needs apply equally to animals and humans. Scooter wants to be Superman so someone will respect him. Who doesn't?

Have you noticed that animal lovers react the same to dogs, cats and children? The human emotion is to reach out and hug, cuddle, talk to and nurture. Giving a child a cookie is like giving a dog a treat. Those are the kind of people that gravitate to Scooter and innately understand that this dog (puppet?) is hungry for food and love.

The three chefs in the first BrokenHeart Pets video cooking series share this kind of love for the basics.  Like Scooter and Boots, each has faced difficult challenges and found special community acceptance in their love of food and animals. Laurey Masterton battled cancer with all she had but her dog Tye fought with her every step of the way. Chris Kobler lost his eye as a soldier in Vietnam but is as handsome, smart and talented as his partner Brigid Burns. For both of them, food and travel has reached an art form of epic proportion. Cecilia Marchesini, from a privileged background and loving family in Argentina, used her love of cooking to raise her son Matias as a single mom, to get her business degree, attend law school and to gain the respect from the Asheville community for her generosity and sheer grit. In America, she was on her own and without substantial means.

Born in the small town of La Carlota, Cecilia’s family name is Magellan (Yes! The original conquerors of Argentina) and her grandmother came from Macerata in northern Italy. Cooking is in her “blood.” Her former husband was French, so all together, you can understand why her empanadas, crepes and tamales are authentic and fully reminiscent of home cooking from afar.

She has worked with determination from a two-year stint at restaurant Le Sole (now Bouchon on Lex) to making crepes at festivals to building a business with her food truck, “Lola,” the first food truck in Asheville. “I named my truck Lola because Frieda Kahlo seemed overused. Never the less, Lola Flores was an Andalusian icon of gypsy culture and a flamenco dancer, another powerful woman… and I wanted to adopt her determination to help achieve my business success.” “Lola” and Cecilia are pals, and have traveled life’s roads together like Scooter and Boots!


Cecilia found her tired, used truck and did an “extreme makeover” into a kitchen space that travels to markets and festivals all over the region. Weekly, she and “Lola” serve up delicious crepes, empanadas and tamales at the North Asheville and Montford tailgate markets and she then brings her specialties to the Wedge in the RAD. She started her restaurant last year with just $300 and has built her business to five employees and no debt. As of now, Cecilia’s Kitchen on north Merrimon brings home 30% of her business income, the truck is 40% and the rest comes in from catering. It looks like Cecilia’s business degree has really paid off!


Scooter and Boots are just as determined as their pal Cecilia to find food, shelter and someone to love them. Scooter has learned that cooking good food means more than simply feeding one’s stomach. Like Laurey, Chris, Scooter and Cecilia, it will also feed their souls.




Learn to make empanadas and crepes at:










Sunday, March 2, 2014


Scooter Cooks with Laurey Masterton


Laurey Masterton’s
Beef Ribs with Honey


1 cup                  tamari
1/2 cup                honey (sage, if available)
4                         garlic cloves
2 lbs                        beef ribs
1 lemon            Small (Meyer lemon if available)

1.     Preheat oven to 325 degrees
2.     Combine tamari, honey and garlic in a saucepan. Bring to boil and turn to dimmer. Cook 5 minutes on low. Watch to make sure sauce doesn’t burn. Remove from stove and let it cool to room temperature.
3.     Meanwhile, place ribs in a deep baking pan. Add 1cup water or just enough to cover bottom of pan. Cover pan with foil and bake ribs for 45 minutes.
4.     Drain water from pan and brush marinade on the ribs. Baste frequently. Bake for 30 minutes uncovered or longer until cooked.
5.     Squeeze lemon over ribs just before serving.



Save leftovers for next recipe!


Beef Sliders

1.     Take leftover ribs from refrigerator and cut meat from bones.
2.     Drip pan juices on small slider buns.
3.     Place chopped beef on bun.



Recipes from Laurey Masterton
The Fresh Honey CookbookI            ©2013 by Laurey Masterton
Laurey’s Comfort Food and Catering in Asheville, NC
Special thanks to Lisa Ekus, Heather and Lucinda Masterton


Scooter Talks to Laurey Masterton About Cooking Videos




 Going Public: How to Launch a Fan Following 
on Social Media
Part 2 of a Series from Daryl Slaton + Louise Glickman

In March, The BrokenHeart Pets will launch their very own FAN CLUB starring Scooter and Boots, our lovable dog and cat characters that are looking for food, shelter and someone to love them. Their humorous and touching escapades bring joy to their hardscrabble lives… and ours!  Homelessness does not mean heartlessness for these two pals, proving that compassion comes from sharing with, caring for and loving animals.

Right now, we are focusing content on six short videos that will launch on YouTube about Scooter’s quest to find food. He visits local chefs here in Asheville to find out what they do with leftovers. One of these chefs, Laurey Masterton of Laurey’s Comfort Food in downtown Asheville and the author of  “The Fresh Honey Cookbook: 84 Recipes from a Beekeeper’s Kitchen,” was recently interviewed about her experiences taping with Scooter.

Q:  Laurey, when it comes to food, you and Scooter appear to be soul mates! How do you like working with Scooter in the BrokenHeart Pets videos on how to use leftovers?

A: (Laurey) I love puppets and like playing with them, especially Scooter.  He is so full of life and joy and is an eager fellow.  I am not used to making videos, however, and one of the most challenging things for me was doing shots over and over again - and trying to remember what I had said or done in the previous take.  It certainly teaches patience!!
Q: These videos are meant to reveal the relationship that Scooter has with his cat pal Boots. In the first BrokenHeart Pets book, Scooter and Boots are looking for food. They find leftover scraps and “pool” their “food finds” to feed each other and their friends. At the same time, each of your videos will also highlight your interests as a chef and beekeeper. How does the BrokenHeart Pets story “feed” into your love of food and bees?


A: (Laurey) My main message is that we need to take care of bees or we will not have any food to eat.  Bee colony collapse threatens food development all over the world. Hopefully this message will come across in the videos.  Cooking with honey helps sustain bee life and is easy for anyone to do. In that way, we can all help the bees.

Q: Is Honey good for pets?
Hmm.  I don't know - I DO know it is great for people!

Editor’s Note: Check out this article and others about the benefits of honey for animals: http://www.whole-dog-journal.com/issues/10_9/features/Bee-Honey-Products-Help-Canines_15967-1.html

Q) What do you do with leftovers on any given day at Laurey's? Are there lots of ways to transform recipes from one day to the next? How can Scooter best use his "Doggie Bag" to feed his pal Boots and their many friends?

A: (Laurey) If we do have leftovers, we make them into something else, just like in the video.  Vegetables scraps are saved for soup stocks.  Leftover soup can become gravy or part of a casserole.  And if we actually throw anything out, it goes into the compost.  Nothing is wasted in this way.  It is how we "take care of the Earth" which is an important part of our Vision at Laurey’s:  “Run a profitable business that makes and serves delicious foods.  We take care of each other, our customers, and The Earth.”

Editor: Recipes used in the videos with Laurey and Scooter may be downloaded from facebook.com/darylslaton.tailsofwhimsy

The Fresh Honey Cookbook is available online and at independent booksellers. Copyright 2013 by Laurey Masterton. Special thanks to Lisa Ekus of The Lisa Ekus Group.

Laurey says Goodbye to Scooter.
We say Goodbye to Laurey, our dear friend. 
We will always remember your special talents, 
love of life 
and remarkable gifts. 



Thursday, February 27, 2014

Scooter the Puppet Cooks with Chris Kobler and on his Own


        
Chris Kobler's    
Cheeseburger Pizza


Make this recipe as simple or complicated as you like. Use fresh or store bought ingredients. We’ve made this easy so that your child can make it after school or for a party.


Pizza Crust                  Premade or from scratch
Tomato Sauce             Premade or from scratch
Pizza Cheese               Mozzarella, cheddar, parmesan, feta or combination
Toppings                     In this case, ground beef shaped like small patties
                                    Any topping and any amount is fine: Meats, vegetables, fruits
Seasonings                  We always add extra oregano to the sauce

1.     Preheat oven to 425-450 degrees (according to crust package instructions
2.     Lightly grease a large cookie sheet or pizza stone. (If using a pizza stone, heat first, cover with foil and then lightly grease with oil.
3.     Spread the crust over pan (or place a pre-made one on the pan.)
4.     Slather on sauce. One cup is recommended.
5.     Sprinkle with seasonings.
6.     Add cheese to your liking. And, more seasonings if you like.
7.     Cook according to crust package instructions. Usually 15-17 minutes. Usually 25-30 minutes for homemade crust.

If you want small cheeseburgers on top of your pizza:  Cook patties slightly beforehand and add to pizza for last 10 minutes of cooking time with a small slice of cheese on top. This will cook meat to desired doneness and melt the cheese on top.


Save leftover sauce for next Recipe!




Spaghetti and Sauce


Pasta: Choose any kind you like
Sauce: Tomato sauce or any kid bottled. Or make your own
Leftovers: Cooked hamburger, chicken or seafood
Seasonings: Oregano or whatever you like
Cheese: Grated. Parmesan or whatever you like.



    1.     Cook Pasta according to package directions
    2.     Heat sauce, adding any leftovers you might
          have on hand    
    3.     Season with your favorite seasonings or
          blend.  
    4.     Put sauce on pasta
    5.     Sprinkle grated cheese on top.

Special thanks to Chris Kobler and his pal Scooter!




Scooter Cooks at Cecilia's Kitchen


Cecilia Marchesini’s
Beef Empanadas




Flaky dough (Homemade or store bought)
Onion
Olive Oil
Filling of choice: hamburger, chicken, vegetables
May add hardboiled eggs, chopped olives, etc.
Salt, Pepper or any other spices you like

Scooter loves cheeseburgers, so this one will be for a cheeseburger empanada

1. Preheat oven to 350 degrees.
2. Chop onion very small and add hamburger. Cook until hamburger is done and crumbled. Add salt and pepper to taste.
3. Cut dough into 5” rounds
4. Place chopped hardboiled egg, a few slices of green olives and the meat mixture on dough.
5. Dampen fingers with water and run around edge of dough. Fold and crimp edges.
6. Bake on cookie sheet at 350 degrees for 20 minutes.

Save leftover fillings for the next recipes!

Crepes:  Savory or Dessert  



       1 cup            buckwheat flour
       1 cup            water
 1                           egg     
       Olive Oil           

You may use any filling you like, leftovers or fresh such as berries and/or chocolate.

1.     For batter, mix buckwheat flour, water and egg. Beat together by hand to make batter.
2.     Grease a hot skillet with a little olive oil.
3.     Spread 3/4 ounce of batter in pan and cook to make crepe.
4.     Use any filling you like, fold like an envelope and slide onto a plate.

Optional:  A touch of whipped cream is a nice 
finishing touch for any dessert crepe.

Special thanks to Cecilia Marchesini
Cecilia’s Kitchen in Asheville,            

Scooter Cooks with Laurey Masterton


Scooter Cooks with Laurey Masterton


Laurey Masterton’s
Beef Ribs with Honey


1 cup                  tamari
1/2 cup                honey (sage, if available)
4                         garlic cloves
2 lbs                        beef ribs
1 lemon            Small (Meyer lemon if available)

1.     Preheat oven to 325 degrees
2.     Combine tamari, honey and garlic in a saucepan. Bring to boil and turn to dimmer. Cook 5 minutes on low. Watch to make sure sauce doesn’t burn. Remove from stove and let it cool to room temperature.
3.     Meanwhile, place ribs in a deep baking pan. Add 1cup water or just enough to cover bottom of pan. Cover pan with foil and bake ribs for 45 minutes.
4.     Drain water from pan and brush marinade on the ribs. Baste frequently. Bake for 30 minutes uncovered or longer until cooked.
5.     Squeeze lemon over ribs just before serving.



Save leftovers for next recipe!


Beef Sliders

1.     Take leftover ribs from refrigerator and cut meat from bones.
2.     Drip pan juices on small slider buns.
3.     Place chopped beef on bun.



Recipes from Laurey Masterton
The Fresh Honey CookbookI            ©2013 by Laurey Masterton
Laurey’s Comfort Food and Catering in Asheville, NC
Special thanks to Lisa Ekus, Heather and Lucinda Masterton


Tuesday, February 25, 2014

Going Public: BrokenHeart Pets Launch New Site



Going Public: How to Launch a Fan Following 
on Social Media

Part 3 of a Series from Daryl Slaton + Louse Glickman


As word of this blog series gets around town and licensing circles, everyone asks “WHY” do you need Social Media?  Isn’t it a lot of BLAH BLAH? If you are above a certain age, much of it sounds like streams of consciousness or simply a time suck.

Here's our new masthead at
https://www.facebook.com/brokenheartpets

The truth is, I did plenty of investigation before I grew into a content provider. J’Net Smith, at the time our art licensing coach but now our children’s book publishing agent for the BrokenHeart Pets series, reminded us that building a fan following would catch the eyes of publishers as they determined if they would contract for one-book or (our dream) a multi-book series. Find J’Net at http://allartlicensing.com/


Justin Belleme consults with Scooter on
social media marketing.
After a few feeble attempts at setting up FaceBook and Linked In, I contacted Justin Belleme at JB Media that suggests in their branding, “We understand the Internet so you don’t have to.”  He developed a comprehensive Social Media plan for Tails of Whimsy, our art licensing company that handles many properties (or stories with characters), a roadmap to get us started. It laid out the whys and wherefores as well as defined audiences and platforms that should be considered. Justin suggested that our social media climb would be difficult because 1) We are B2B and don’t sell retail 2) We have many characters to sell, each with a different “story.” As each story relates to a different target audience, our efforts would be scattered. For JB Media go to http://www.jbmediagroupllc.com/

Great book on Social Media
Never taking such challenges lightly, I read and reread books and blogs on social media. I gathered lists of contacts from trade shows and exhibitions. We went to the Atlanta Gift Show in January 2013 and carefully targeted about thirty companies that we felt would respond well to Tails of Whimsy characters on their products. I checked online to see what social media they used. Ditto: Used the same process for a media list I had developed from trade shows. And, I started setting up accounts for Tails of Whimsy online. 


Tina Wolfe got Scooter + Boots
off to a great start online.
Next, we contracted with Tina Wolfe of Wolfe Media who manages marketing services for clients on a project-by-project basis. For the final five months of 2013, we worked together to get the word out about Tails of Whimsy on FaceBook, YouTube, Twitter and Linked In. Tina employed diverse strategies but, as Justin had suggested, we slogged along with determination to get 400 + followers who “LIKED” our page. We all agreed that it was now time to take one property and pursue a fan base with creativity and vigor.

  
This week, the BrokenHearts Pets launch their own FAN PAGE at https://www.facebook.com/brokenheartpets Here you can follow the humorous and touching escapades of homeless dog Scooter and cat Boots as they try to bring joy to their hardscrabble lives. Both book and animated series focus on their goals to find food, shelter and someone to love them. Their humor is gentle, along the lines of Charlie Brown and Snoopy. Their world in "real" life is a park with their animal pals. But they dream of a BrokenHeart Pets Hotel where they humorously interact with staff and guests. Think “Pee-Wee’s Playhouse” for animals. Dreams throughout all stories focus on what Scooter and Boots could be or do to get adopted by a warm and loving forever family.

So, what’s in store? LIKE US, Comment and Share with friends as we build a fan club for the BrokenHeart Pets. We’ll lead you to our videos on YouTube, designed to show what local chefs might make with leftovers from Scooter’s “Doggie Bag.” You’ll be able to access our web site for recipes, too! Scooter, now made into a puppet, will be seen around town doing “interviews” for posts on our social media platforms. The BrokenHeart Pets will partner with the Asheville Humane Society on several programs and events to foster animal care and adoption. And more!

Get ready for the FUN of following Scooter and Boots. Join our fan club early as we target a climb to 2500 followers by mid-June, just in time for Licensing Expo. The BrokenHeart Pets will be there too, to extend our brand and fan club to an international audience.

Follow the BrokenHeart Pets at https://www.facebook.com/brokenheartpets

        




Friday, January 31, 2014

Going Public: How to Launch a Fan Following on Social Media



Going Public: 

How to Launch a Fan Following 

on Social Media

Part 1 of a Series from Louise Glickman

Upfront, you need to know that I am only six months into this social media thing and I know why it is often referred to as “SM.” For persons of a “certain age,” social media is painful, hard-hitting and never seems to stop.

In spite of this, I’ve come up with some strategies that have our Tails of Whimsy sites up and rolling. Businesses that sell retail products or services attract audience quickest on social media platforms. Tails of Whimsy sells mostly business-to-business, as our characters are licensed to manufacturers, wholesalers and distributors. This has made for a harder “sell” on-line.



That is the major reason we will be focusing on separate sites for BrokenHeart Pets starting in March. Our aim is to build a FAN CLUB with thousands of followers for Scooter, Boots and their lovable friends.


We hope that these fan-based sites will help us monetize our characters quickly. It will allow our children’s book publishing agent, J’Net Smith of All Art Licensing to show publishers our rapidly growing following. It also gives her an edited product to show at Book Expo in New York in May. Publishers will be able to see the look and feel of the characters and the potential of branded products that inevitably follow a successful book series.



We hope it will impress investors to a BrokenHeart Pets animated series, too. David Wollos of Think Tank Emporium, our children’s digital entertainment agent, will use the videos in tandem with a pitch bible to gain the attention of potential investors.  In less than three minutes of video, seasoned producers at the KidScreen Summit in NY can gauge the viability of these characters for the marketplace.



In essence, while our current sites build our Daryl Slaton and Tails of Whimsy brands, focusing on one property on a fresh site will help us tailor and grow a fan base targeted at families and children ages 4-8.