Going Public: How to Launch a Fan Following
on Social Media
Part 3 of a Series from Daryl Slaton + Louse Glickman
As word of this blog series gets around town and licensing circles, everyone asks “WHY” do you need Social Media? Isn’t it a lot of BLAH BLAH? If you are above a certain age, much of it sounds like streams of consciousness or simply a time suck.
|Here's our new masthead at|
The truth is, I did plenty of investigation before I grew into a content provider. J’Net Smith, at the time our art licensing coach but now our children’s book publishing agent for the BrokenHeart Pets series, reminded us that building a fan following would catch the eyes of publishers as they determined if they would contract for one-book or (our dream) a multi-book series. Find J’Net at http://allartlicensing.com/
|Justin Belleme consults with Scooter on |
social media marketing.
|Great book on Social Media|
|Tina Wolfe got Scooter + Boots|
off to a great start online.
This week, the BrokenHearts Pets launch their own FAN PAGE at https://www.facebook.com/brokenheartpets Here you can follow the humorous and touching escapades of homeless dog Scooter and cat Boots as they try to bring joy to their hardscrabble lives. Both book and animated series focus on their goals to find food, shelter and someone to love them. Their humor is gentle, along the lines of Charlie Brown and Snoopy. Their world in "real" life is a park with their animal pals. But they dream of a BrokenHeart Pets Hotel where they humorously interact with staff and guests. Think “Pee-Wee’s Playhouse” for animals. Dreams throughout all stories focus on what Scooter and Boots could be or do to get adopted by a warm and loving forever family.
So, what’s in store? LIKE US, Comment and Share with friends as we build a fan club for the BrokenHeart Pets. We’ll lead you to our videos on YouTube, designed to show what local chefs might make with leftovers from Scooter’s “Doggie Bag.” You’ll be able to access our web site for recipes, too! Scooter, now made into a puppet, will be seen around town doing “interviews” for posts on our social media platforms. The BrokenHeart Pets will partner with the Asheville Humane Society on several programs and events to foster animal care and adoption. And more!
Get ready for the FUN of following Scooter and Boots. Join our fan club early as we target a climb to 2500 followers by mid-June, just in time for Licensing Expo. The BrokenHeart Pets will be there too, to extend our brand and fan club to an international audience.
Follow the BrokenHeart Pets at https://www.facebook.com/brokenheartpets