Tuesday, May 26, 2015

Find Scooter at Book Expo America 2015

Scooter the pup is attending Book Expo 2015 May 27 – 29, where he and artist Daryl Slaton are looking forward to introducing their well-loved brand, Scooter & Boots BrokenHeart Pets Rescue, and the Tails of Whimsy Storybook Studio to publishers!
We’re excited to offer our illustrated manuscripts as well as services to independents seeking:
Character creation
Editorial services

Meet some of our Tails of Whimsy Storybook Studio characters:

Scooter and Boots
Scooter the dog and Boots the cat are dedicated to helping homeless pets find forever homes. The Scooter and Boots brand was born in the licensing arena, and the engaging characters have already been warmly received by production studios as pilots for TV. Check out the Scooter News Network (SNN) for news segments on cooking, reading, animal rescue, crafts, and more!
And join Scooter and Boots on Facebook, where they shine a light on pet rescue, reading, and the awesome community of pet-lovers worldwide.

The Mighty Machines of Mackie McKeens (M4)
Mackie McKeens is a cuddly, industrious bear in green overalls. In his massive high-tech workshop he builds remarkable “mighty” machines for any use. Appealing to inquisitive children with imagination and whimsy, Mackie gets kids thinking early with his high-tech machines that solve problems with such efficiency that your immediate response is, “Why didn’t I think of that?” Helping him construct machines for land, sea and sky is his daredevil pilot Mika (his sister) and a crew of zany mini-robots.

Book Mytes
The Book Mytes are little creatures who LOVE to read. They’re so tiny that they live inside books, and they borrow words from those books to create their own stories. From sailing moonlit seas to spelling with a T-Rex, the Book Mytes make reading an adventure. Ask Daryl and Louise about Book Mytes and where they’re heading next!

Meet the Tails of Whimsy Storybook Studio leadership team:

Daryl Slaton is an artist with theatrical training and a great sense of humor. With years of work experience in all forms of media, Slaton embraces Tails of Whimsy with a full range of creative talents: art, illustration, animation, graphics and more.

Joe Rhatigan is a pro in children’s book publishing. With years of experience in writing, editing and book packaging, Joe’s talents range from finding just the right word to finding all the right words, from developmental editing to project management.

Louise Glickman is a writer and designer with a marketing background. Glickman also brings business management skills to Tails of Whimsy having owned a nationally known public relations company.

Find Tails of Whimsy Storybook Studio -- and Scooter the puppet! -- at BEA Booth 760.

Monday, May 25, 2015

Happy Memorial Day from Scooter & Boots

We here at Tails of Whimsy Storybook Studio wish everyone a very Happy Memorial Day, and we celebrate the lives of the men, women, and animals who have served our country with great honor.

Saturday, May 23, 2015

Make Hot Pink Hummus (yes, pink!) with Scooter

Who loves hummus? Scooter does! Join Scooter as he makes pink hummus (yes, pink!) for his good friend Boots in this latest Scooter News Network video. With just a few simple ingredients, you (and your kiddos) can whip up this recipe in no time. Hello tasty puppy platter – er, we mean party platter!
Here’s the recipe for Hot Pink Hummus, which Scooter made from Barbara Beery’s cookbook, “Pink Princess Party Cookbook." Learn more about Barbara Beery at Foodie Kids.
(Psst: Tail wag alert -- this hummus recipe is gluten-free and vegan, which makes it fun AND healthy!)

Hot Pink Hummus Recipe – makes about 2 cups
2 cups canned chick peas, drained and rinsed
2-3 medium sized beets, cooked or roasted, coarsely chopped
1 garlic clove, peeled and smashed
3 tablespoons lemon juice
¼ cup water
½ teaspoon ground cumin
½ teaspoon sweet paprika
Garnish: Olive oil and flat leaf parsley
1.Place chickpeas and chopped beets in the food processor along with the garlic, lemon juice, and water. Process mixture for about one minute. Add more water if needed to form a smooth and creamy consistency.
2. Add cumin and paprika and blend another 30 seconds to combine all ingredients.
3. Garnish with oil and parsley. Serve with sliced cucumber, carrots, or other favorite veggies.

Tuesday, May 19, 2015

Daryl Slaton's interview with All Art Licensing -- What's Next for Scooter and Boots?

Daryl was recently interviewed by J’Net Smith, the ART licensing coach behind All Art Licensing, and he enjoyed talking about the origin of Scooter & Boots, how our concepts have evolved, and where Scooter & Boots are heading next. (Spoiler alert! We’re developing a storybook studio and getting into children’s publishing!)

J’net Q: Many of my readers are interested in developing characters and character-based properties. I have been representing the publishing aspect of BrokenHeart Pets Rescue. Can you tell us a little bit about the characters?
Daryl A: Scooter, the dog, and his sidekick Boots, the cat, were once homeless but have now found loving, “fur-ever” families. They wear a broken heart emblem on their chests in solidarity with other homeless animals and their whimsical stories focus on ways to rescue and protect them. I have written the story and created the character art. My partner (and wife) Louise Glickman is a writer and designer with a public relations and marketing background, and also brings business management skills to Tails of Whimsy.

Q: How did the concept for Scooter and Boots get created?
A: Louise is from New Orleans and, though we now live in Asheville, NC, we had both given time to saving animals in the wake of Hurricane Katrina. The head of the non-profit Louisiana SPCA and hundreds of volunteers developed ways to save over 9,000 pets and were able to return over half of them to their original homes! We were honored when they asked us to create something “special” to thank the volunteers for their efforts Christmas of 2005. Thus, Scooter and Boots first appeared as animation on the Louisiana SPCA's website. However, they didn’t surface again until we needed one extra banner for our Licensing Expo booth in 2013!
Q: How have you developed the market for two key characters?
A: It feels like Scooter and Boots have become late-in-life children for us. We talk about them daily and have been fortunate enough to tailor them into a portfolio of products that bring their stories to life.
In January 2014 we decided that we needed to test market them by building a fan base on social media. We had Scooter made into a puppet and began posting images of him around town as well as creating cartoon posts of both characters. We now have over 10,000 Facebook fans and remain active on Twitter, LinkedIn and on our blog.

Q: How have the characters and story evolved based on your ideas vs market needs?
A: After exhibiting our first time at Licensing Expo 2013, our initial feedback was that our story of homeless pets was “just too sad.” People loved the characters but despite repeated attempts to show the upbeat side of the Scooter and Boots’ back story, licensees and publishers remained unconvinced.
At Licensing Expo 2014, we brought puppet Scooter to “meet” visitors to our booth. The truth is, you can get away with a whole lot when you speak through the voice of a puppet.
On a whim, Scooter did a short interview with ArtMoose, a production studio. I was curled up under the desk performing as Scooter, but I’m not a puppeteer. For a first time try, we got a huge response. A group gathered and applauded when the interview ended and an entertainer with her manager came by and asked Scooter to come to Sacramento for a show (which he did last August). But best of all, we partnered with ArtMoose to create a TV pilot called “Scooter News Network.” It’s ready to show to networks, sponsors and underwriters at Licensing Expo 2015. Scooter will be also doing “live” broadcasts this year at the ArtMoose booth.

Q: Why do you think your characters are different and unique?
A: I have thought long and hard about the voices of Scooter and Boots. To our knowledge, there isn’t another whimsical property that is so focused on finding homes for animals and on care and conservation worldwide. The trick has been to keep their humor and character intact, delivering their targeted message but still staying funny and fun. They are more entertainment than education and we always have to balance their voice carefully as well as keep it focused on our target audience of children 3-9.
Between 5 and 7 million companion animals enter shelters nationwide every year, and only 1 out of 10 dogs born ever find a home. Stray cats alone may be as high as 70 million annually in the U.S.

Q: What has surprised you both most about this journey?
A: Two things, really.
First and foremost, how long it takes to monetize a property after you’ve developed a character. A good part of my commercial art career was built on my ability to create characters for corporate branding and that I was an early champion of doing this digitally. I’m very quick and experienced at adapting them for illustrations, ads, trade show displays and animation. This comes naturally to me but creating the character is the simplest part of the licensing and publishing game. What counts most is what you do with them and how you can market them to publishers, agents, studios and distributors. Also, staying focused on your audience and message.
Secondly, and speaking broadly (there are always exceptions), characters are virtually nothing without their stories. Even though I’ve had a bit of success in licensing some character art (without a story), the biggest responses have been to my story-driven characters. Basically, if you have a story to tell then publishing goes hand-in-hand with licensing. Even with our positive response at Licensing Expo and sound advice from agents and consultants, we’ve had to learn two industries from the inside out! For the first time, we will do both Book Expo America and LicensingExpo this year. We’re keeping our fingers crossed to get noticed, get published, and get signed contracts!

Q: Why do you keep persisting to get more exposure and fans for Scooter and Boots? What drives you both?
A: We love Scooter and Boots and our other properties, too. But we have to prove their commercial viability to get a deal. Publishers, licensees and manufacturers insist on credibility and exposure before they are willing to commit to new licensors. In discussions and proposals, I want to show that I am more than just a character designer and storyteller. My wife has a marketing background and we have resourced additional talent to our company who bring editorial services and social media skills to our mix. In this respect, we want to make publishers and licensees aware that by working with Tails of Whimsy, they are getting art, stories and savvy business partners.

What drives me? This is what I do. I love creating characters and their stories. It’s that simple. I like the idea of making people smile.

Q: What’s the most important piece of advice you have received regarding Scooter and Boots’ BrokenHeart Pets Rescue?
A: Be patient and stick with it. To get from character to contract in licensing, it takes a whole lot of drive as well as financial commitment.

Sunday, May 10, 2015

Happy Mother's Day!

Scooter and Boots send big wags and purrs to Fur Moms (and aunties and grandmas and fairy godmothers and stepmoms) everywhere -- Happy Mother's Day!