Going Public:
How to Launch a Fan Following
on Social Media
Part 1 of a Series from Louise
Glickman
Upfront, you need to know
that I am only six months into this social media thing and I know why it is
often referred to as “SM.” For persons of a “certain age,” social media is
painful, hard-hitting and never seems to stop.
In spite of this, I’ve
come up with some strategies that have our Tails of Whimsy sites up and
rolling. Businesses that sell retail products or services attract audience
quickest on social media platforms. Tails of Whimsy sells mostly
business-to-business, as our characters are licensed to manufacturers,
wholesalers and distributors. This has made for a harder “sell” on-line.
That is the major reason we
will be focusing on separate sites for BrokenHeart Pets starting in March.
Our aim is to build a FAN CLUB with
thousands of followers for Scooter, Boots and their lovable friends.
We hope that these fan-based
sites will help us monetize our characters quickly. It will allow our
children’s book publishing agent, J’Net
Smith of All Art Licensing to show publishers our rapidly growing
following. It also gives her an edited product to show at Book Expo in New York
in May. Publishers will be able to see the look and feel of the characters and
the potential of branded products that inevitably follow a successful book
series.
We hope it will impress
investors to a BrokenHeart Pets animated series, too. David Wollos of Think Tank Emporium, our children’s
digital entertainment agent, will use the videos in tandem with a pitch bible
to gain the attention of potential investors. In less than three minutes of video, seasoned
producers at the KidScreen Summit in NY can gauge the viability of these
characters for the marketplace.
In essence, while our
current sites build our Daryl Slaton
and Tails
of Whimsy brands, focusing on one property on a fresh site will help us
tailor and grow a fan base targeted at families and children ages 4-8.
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