The
truth is, every business appears to follow a cyclical pattern. In licensing,
January to May can be crazy, gearing up for presentations and pitches for
KidScreen, Book Expo, Toy Fair and Licensing Expo. And then, people in the
licensing business go dormant, almost a recovery period, until Brand Licensing Europe and MIP Jr. in Cannes crank into gear each fall.
Of
course, people do come in to work and new projects go into development. But,
summer is a quietly creative period where follow-up from shows can result in
licensing deals and properties optioned can begin to take shape.
Daryl
and I are thrilled that we have such strong representation at these shows.
Through our animation agent David Wollos, The Book Mytes is now in first
and second rounds of reviews at an unusually high number of animation studios.
It is very promising that so many producers have requested this pitch bible.
However, this can result in very long waiting periods before an option deal can
surface.
But
when they do, Wow!, it’s very exciting. And then work begins in
earnest. This summer, smart producers like Chris Hamilton and Fred Schaefer at
OddBot, the LA-based studio that optioned The Mighty Machines of Mackie
McKeens, got down to earnestly
address the content and characters that Daryl created. A team of talent began
to bring the characters to life. They added humor, history and backstory to
Mackie, Mika and the Mini-Bots.
But
the talented Samantha Berger, who wrote the fabulous children’s
book Crankenstein, also added magic to the mini-pitch bible that is currently being presented to networks. Samantha has won both a
NAPPA Gold Award and an E.B. White Read Aloud Award for Crankenstein.
Her work thus far on Mackie McKeens is, in our humble opinion, nothing
short of BRILLIANT!
So,
this is just a peek into the progress of Tails of Whimsy since summer. The rhythmic
pace of fall shifting into winter has kicked into gear and so have we.